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As more and more businesses move online, the online world is becoming more crowded than ever. The internet is teeming with different types of businesses. To be honest, if you don't have an online presence in today's digital world, you're missing out on a sizable profitable demographic.

India's digital ad spending to reach $21 bn by 2028

source: Economic Times

Over the next five years, digital, which is already the fastest-growing distribution channel for brand marketers, would account for an overwhelming 65-70 per cent of overall ad spends in the country.

With consumers spending nearly seven hours daily on their smartphones, digital platforms are witnessing high engagement rates, making it imperative for marketers to be present where their audiences are.

Even small and medium businesses (SMBs) are expected to increase their spends, accounting for 40 per cent of India’s overall digital ad expenditure by FY28

This means that businesses must establish a digital presence in order to remain competitive in the market. One way to draw attention to a company's products or services and make them more appealing to potential customers is through digital marketing.

Because people are on their electronic devices all day and there are so many different ways to reach them, online businesses have found success with digital marketing.

Unipolar employs the most experienced and competent digital marketing experts and consultants in the industry, with backgrounds in analytics, SEM, SEO, PPC, content writing, and social media marketing.

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